Digital Strategy for Climate, Clean Energy, & Advocacy teams

The Algorithm Witch

"I’m an algorithm witch 🪄 channeling content across the right platforms to find the right people."

Read the Grimoire Explore the Realm

Demystifying the Craft

Digital communications work often gets talked about like it’s a mystery. People don’t always know what digital strategists actually do, how content travels online, or why some messages land while others disappear.

"I lean into the “algorithm witch” framing because it reflects that confusion and gives me space to explain the work clearly without pretending it’s secret or intuitive."

As a senior digital strategist and creative lead with 10 years of experience supporting policy and advocacy by building trust with audiences, I align content across web, email, and social so organizations can build collective power.

I’ve led digital programs that translate complex policy and advocacy ideas into clear public communications. My work spans strategy and delivery, and I operate independently while supporting leadership during high-pressure moments.

10
Years
Experience across nonprofits
7
Nonprofits and local governments
Practiced building community trust with
8
Websites designed
Consistent execution
Methodology

The Grimoire

System Analysis

Uncovering Mechanics

I analyze how your content is surfaced, how discovery actually happens, and how algorithmic incentives shape visibility across channels. The goal is clarity so your team can act strategically instead of guessing.

  • Search behavior analysis
  • Platform updates tracking
  • Audience pattern recognition

Alchemy

Transforming Narrative

Transforming policy and technical work into narrative momentum. I shape complex advocacy and policy work into content that travels. This means structuring messaging so it travels across platforms effectively while staying aligned with mission.

  • Narrative structuring
  • Mission alignment
  • Voice consistency

Amplify

Building Power

Building engaged networks for collective power. I design distribution systems across web, email, and social so channels reinforce each other. Systems that sustain momentum and hold up during high-pressure moments.

  • Distribution systems
  • Campaign architecture
  • Workflow templates
Grimoire Vault Portfolio

Unlock the Grimoire Vault

Enter the archive of digital monuments, post library, campaign case studies, and strategic works from a decade of mission-driven alchemy.

Realm of Focus

Digital infrastructure for public education

"I work primarily in climate, clean energy, and policy spaces where public understanding is foundational to any campaign."

I see digital communications as infrastructure for public education and participation, and I focus on making digital systems more usable and accessible for the organizations working inside them.

Climate Action
Clean Energy
Policy
Advocacy
Offerings

Service Menu

Monthly Content Engine

Consistent momentum across the digital ether.

A steady stream of high-impact content designed to feed the algorithms while nourishing your community across social, email, and web.

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Website Revamp

A digital hearth for your mission to dwell.

Transform stagnant web presences into vibrant hubs of public education with user-journey mapping and performance optimization.

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Digital Metrics Intensive

Peering through the scrying glass of data.

Translate raw analytics into actionable wisdom. Identify where energy is being lost and where your systems can be sharpened.

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Brand Kit Revamp

Infusing your visual sigil with new life.

Reset and define the true name and face of your digital presence with messaging, visual identity, and positioning aligned to your mission.

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Fractional Communications Director

Senior leadership within your inner circle.

High-level strategic oversight for organizations in transition or high-pressure advocacy moments. Senior expertise without the full-time overhead.

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Free Resource

Nonprofit Platform
Alignment Quiz

Which distribution architecture fits how your organization actually operates?

Answer 5 structural questions about your goals, capacity, and risk tolerance. Get a tailored platform stack built for mission-driven organizations ready to stop guessing.

Take the Quiz
Quiz covers
  • 01 Core organizational objective
  • 02 Content you already produce
  • 03 Realistic team capacity
  • 04 Geographic scope
  • 05 Risk tolerance and growth style
Max 5-platform result
Common Questions

The Scroll of Answers

Do you work with organizations outside of climate and energy?
Yes, my primary field is climate, clean energy, and policy, but my methodology applies to any mission-driven organization working in public education, advocacy, or community organizing. If your work requires building collective power through digital channels, we're likely aligned.
What does a typical engagement look like?
Most projects begin with a discovery call followed by a scoping document. Retainer engagements run monthly with defined deliverables. Project-based work (Website Revamp, Brand Kit, Metrics Intensive) follows a defined process with clear milestones and a final delivery date.
Can I hire you for just a single project?
Absolutely. The Website Revamp, Brand Kit Revamp, and Digital Metrics Intensive are all available as standalone projects. Each has a defined scope, timeline, and fixed starting price. Reach out with context on your organization and I'll let you know if we're a fit.
How far out are you currently booking?
Availability shifts with project load. The best way to find out is to reach out directly. I take on a limited number of clients at a time to ensure quality and depth of engagement. If timing isn't right, I'll tell you honestly and we can plan for a future window.
Do you offer sliding scale pricing for small nonprofits?
On a case-by-case basis, yes. I'm committed to the mission-driven sector and understand that budget constraints are real. If your organization is early-stage or under-resourced, mention that in your message and we'll see what's possible.