Grimoire Vault

High-performing content pieces crafted for engagement, education, and trust building across digital systems.

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Navajo Power Home x Creators Campaign
Instagram • Advocacy

Navajo Power Home x Creators Campaign

100K
Campaign Views
37.5K
IG Views
5
Creators

What This Demonstrates

Creator partnership strategy grounded in campaign alignment, message clarity, and distributed reach.

My Role
Communications Manager Content Strategist
Use Case

Multi-creator campaign design for awareness building, partner coordination, and values-aligned storytelling.

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Authority in the Feed
Instagram • Advocacy

Authority in the Feed

108
IG Likes
2000+
IG Views
13
IG Shares

What This Demonstrates

Message discipline in a high-trust visual format built for policy credibility and public shareability.

My Role
Digital Director Content Strategist
Use Case

Strong example of turning institutional voice into something clear, credible, and native to the platform.

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Community Campaign Job Board
Website • Education

Community Campaign Job Board

8K+
Visits
10+
Partners
2+
Minute Sessions

What This Demonstrates

Website architecture designed to support public resource access, partnerships, and campaign discoverability.

My Role
Web Designer Content Strategist
Use Case

Turning campaign energy into an actionable, navigable tool people can actually use.

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The Alchemy of Viral Hooks
TikTok • Narrative

The Alchemy of Viral Hooks

1000+
Views
136
Likes
+12
Followers

What This Demonstrates

Platform-native hook writing built to hold attention quickly without flattening the message.

My Role
Content Strategist Communications Manager
Use Case

Short-form storytelling for myth-busting, explanation, and follower growth in a crowded feed.

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Community Solar Explained
YouTube • Strategy

Community Solar Explained

800+
YT Views
1
Partner
4
Shares

What This Demonstrates

Educational video strategy that converts policy complexity into something people can follow fast.

My Role
Digital Director Content Strategist
Use Case

Video-first explanation content designed for retention, shareability, and partner amplification.

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Creator Power Building
Instagram • Education

Creator Power Building

4000+
Views
14
Comments
3
Partners

What This Demonstrates

Creator-facing educational content that builds participation without losing strategic clarity.

My Role
Communications Manager Content Strategist
Use Case

Partner-centered education work that helps audiences understand how to participate and why it matters.

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Aligned Navigation
Website • Education

Aligned Navigation

2
Partners
30
Day Build
4
Pages

What This Demonstrates

Clean site structure and page hierarchy built to support comprehension, trust, and easy movement.

My Role
Web Designer Content Strategist
Use Case

A strong example of aligning message, navigation, and visual clarity in a compact site build.

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Clean Energy Impact Carousel
Instagram • Education

Clean Energy Impact Carousel

1
Partner
4
Weeks Active
2/3
Iterations

What This Demonstrates

Data storytelling designed to make abstract impact legible, visual, and easy to share.

My Role
Digital Director Content Strategist
Use Case

Translating campaign data into a visual sequence that teaches while reinforcing brand authority.

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Accountable Messaging
Instagram • Strategy

Accountable Messaging

2000+
Views
73
Likes
1
Day Turnaround

What This Demonstrates

Fast-turnaround communications work that stays clear, careful, and responsive in a sensitive moment.

My Role
Communications Manager Content Strategist
Use Case

Crisis-adjacent messaging where accountability, timing, and tone all matter at once.

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Environmental Justice Research
Blog • Narrative

Environmental Justice Research

4
Weeks Active
6
Partners
More
Downloads

What This Demonstrates

Research-based narrative work that connects history, justice, and audience education in long-form.

My Role
Content Strategist Communications Manager
Use Case

Editorial storytelling for mission-driven education that needs both emotional intelligence and rigor.

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Clean Energy Minisite
Website • Education

Clean Energy Minisite

2000+
Visitors
3
Partners
4
States

What This Demonstrates

A focused campaign microsite built for issue clarity, regional relevance, and fast comprehension.

My Role
Web Designer Digital Director
Use Case

Campaign web build for issue education where speed, clarity, and conversion all matter.

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Artistic Web Design
Website • Narrative

Artistic Web Design

12
Subpages
14
Day Design
4
Page Styles

What This Demonstrates

Narrative web design shaped around visual identity, atmosphere, and a strong sense of artistic voice.

My Role
Web Designer Content Strategist
Use Case

Portfolio site design where storytelling, navigation, and art direction need to feel deeply aligned.

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Work Monuments

Digital Practices

Role: Digital Director

Clean Energy for America

The Project: Overhauling the digital presence of a national climate policy advocacy group and clean energy job storytelling nonprofit to make complex legislative jargon accessible to voters.

The Strategy: We implemented a Hub and Spoke content model, using the main website as an educational library while using social channels for high-velocity narrative testing. This allowed us to pivot messaging based on live engagement data.

Impact Metrics

Social Impressions 2M+
Followers Engaged 20k+
Website Visitors 30k+
Role: Communications Manager

Energy Allies

The Project: Launching a cross-platform campaign to build community-led energy infrastructure through community-led education and digital storytelling.

The Strategy: We utilized a digital resource academy alongside in-person sessions to transform environmental justice data into compelling Instagram carousels and human-centric video content. This bridge between science and storytelling tripled local engagement rates.

Impact Metrics

Partner Organizations 5+
Community Sign-ups +600%
Newsletter Sign-ups +400%